The Equal Rights Amendment (ERA) needs and deserves the biggest petition drive ever. Our goal is to have as many folks of every age and gender…, as many organizations… and as many elected officials as humanly possible add their names the Sign4ERA.org Petition.
There’s no mystery to achieving this goal. This Toolkit contains sample messages and graphics you are free to use. Your tasks, as an ERA advocate are clear and simple:
Step #1– Set an achievable target for the number of signatures you want, and a deadline for getting them. Perhaps you want to contact 5 friends, or maybe you want to send an email to your entire email list. It’s entirely up to you.
Step #2- Prepare your message (for suggestions see section of this Toolkit for Sample Messages and Graphics( and ask the folks you’re contacting to sign the online petition [ SIGN4ERA.org] by a date certain.
If you’d like to know which of your contacts responded, we can tell you that. All you have to do is provide a link that has a small amount of additional detail in it.
Step #3. If you want to take this step, See the Section of this Toolkit on Tagging and Tracking. Once you’ve added your special tracking URL, please let us know what it is by contacting Team@Sign4ERA.org and we’ll keep you updated.
That’s it. JUST THESE TWO OR THREE SIMPLE STEPS FOR THE ERA AND A MASSIVE VICTORY FOR EQUALITY
A TIP FOR GREATER SUCCESS
Because you’ve created a meaningful message, always ask participants to “share with friends.” The top two sharing channels will be email, Facebook, Instagram and TikTok. When you prepare your message , your confirmation page should give signers the ability to share with friends.
For greatest success go to your friends and supporters first. If you use Facebook, they can help you find audiences similar to your donors (lookalikes) or friends of your fans (likes).